Most content about blogging starts with choosing a niche for a blog. That’s a key stage in the process. I’ve described it on my blog.
But today I’d like to start with stories I read online about businesses where blogging was the start.
Blogging as a start to business
Vlogs about nature can lead to an offline souvenir shop for tourists and subscribers of the YouTube channel.
Cooking bloggers often publish their cookbooks and, as writers, organize tours and offline meetings with their readers.
They also organize masterclasses or brunches for their subscribers. Small event business idea.
Lifestyle bloggers can create their brand in fashion or home decor and sell products online and offline.
Travel bloggers earn by organizing specialized tours or plan a route with customers’ requirements.
After building a team around the blog, the business strategy follows.
Blogging as a start to a business is not always about success.
Some bloggers feel burned out after the business stage; other creators consider this stage a possibility to step in and keep creating both content for the blog and products for their brand.
There is no right way to blog. It’s up to you. You make the decision:
to focus on content creation
or to try yourself in a small business with your label.
Anyway, making videos, stories, reels, or writing articles for a blog are regular work and productive habits of blogging.
Writing a post
Blogging needs a schedule for regularity. It requires discipline and work organization.
The good news is that you can manage blogging work according to your rhythm.
Writing a post draft in the morning and editing this article in the afternoon is one of the way.
I prefer to have three days for preparing a blog post:
1st day – I come up with an idea and the article structure, note the key headings, and write a draft of a blog post.
2nd day – I make some corrections, check facts, add practical tips and images,
3rd day – I make final editing of the text and follow my checklist before publishing the blog post.
Structure
On one the hand, blog post structure helps to organize my thoughts.
On the other hand, it’s necessary for SEO optimization.
Time for writing a blog post
You can create a template for writing a fast blog post when you need.
A blog is your online project. As a project manager of your business, you set deadlines for creating a post.
Sometimes writing a research article or scenarios for video requires more time to check facts or gather data for analysis.
Other days, you can write a shortread with practical tips and your experience.
Just follow a schedule for publishing and keep regularity of content creation. These are important points to remember.
And a content plan helps you follow the schedule.
Checklist before publishing
Keywords
SEO optimization – headings, keywords, structure, and blocks of the blog post.
Picture optimization
Inner links to your related blog articles
Pins creation for Pinterest
Card system/approach to writing a post
Use cards or stickers to note headings, like a book author uses them to write down chapters.
Don’t wait for inspiration or motivation; develop a habit to write every day. And note your ideas.
Traffic
SEO Optimization is a key traffic source for a blog and business:
Choosing keywords,
have some evergreen topics in your blog categories,
headings and image requirements for better search results.
Among all social media, I focus my time on traffic from Pinterest.
Q&A
Motivation. Discipline. Procrastinating
Why am I so unmotivated?
Your fear of losing is bigger than your wish to win.
Your fears of making mistakes and failing are greater than your desire to create something, your willingness to make changes, to start blogging, or a small business.
Tip. Start doing and set the first milestone to celebrate and praise yourself for your efforts.
How do I stop procrastinating?
Start doing small steps. Create for yourself a rule of the first 5 minutes: Start working on your task for 5 minutes.
How do I become disciplined?
Discipline helps you determine and do the things what you choose in time you decide.
If you cannot control your work, other people will do that for you.
Learn to control yourself.
Final thoughts
Blogging as a career can lead to a small business.
Online and offline businesses mean hiring a team to grow your brand.
Certainly, growth sometimes includes mistakes.
Choose the way which is acceptable and comfortable for you: just content creation or also private label product invention.
P.S. The war is still going on. The war affects all businesses in Ukraine.
Stand with Ukraine!
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